UBC Media Relations has made its basic media training available to UBC researchers online. The course is designed specifically to help scholars develop the confidence to engage with media about newsworthy research.
Trainees will learn:
- how to evaluate the likelihood of media interest in a particular research story
- how to distill complex findings into media-friendly messages
- what to expect from various interview formats
- how to prepare for an interview
- how to control the focus of an interview
- when and how to connect with UBC Media Relations to promote findings
Access the course with a Campus-Wide Login through Canvas Catalog and work through it at your own pace. The course consists of five modules that include exercises, quizzes, videos, and opportunities to ask specific questions of the Media Relations team. The course takes 2-5 hours to complete, depending on engagement with optional exercises.
To receive an enrolment link for the course, please email the Media Relations Specialist who supports your faculty.
Learn more about Faculty of Medicine media relations support
