The Office of Creative & Communications shares stories about teaching, research and innovation to the public through the news media — and provides strategic counsel regarding approaching a media story, dealing with media issues and media training.
The Faculty of Medicine’s Office of Creative & Communications and UBC Media Relations work together to write news releases, Q&As and targeted pitches to local, national and international media outlets. This includes working with our partners on shared stories.
Contact us if you have an upcoming journal publication and we will work with you to share to promote your research through the news media.
Visit our news page to read our latest stories.
Live TV and radio capabilities
UBC Media Relations can provide local, national and international broadcast outlets with live television and radio feeds from the UBC campus.
Become an expert
Each year, we receive calls from web, print, television, and radio journalists in BC, across Canada, and around the world seeking UBC expertise on a wide range of topical issues.
If you are a UBC faculty member, you can sign up to be included in the UBC Experts Guide.
UBC Media Relations has made its basic media training available to UBC researchers online. The course is designed specifically to help scholars develop the confidence to engage with media about newsworthy research.
Trainees will learn:
- how to evaluate the likelihood of media interest in a particular research story
- how to distill complex findings into media-friendly messages
- what to expect from various interview formats
- how to prepare for an interview
- how to control the focus of an interview
- when and how to connect with UBC Media Relations to promote findings
Access the course with a Campus-Wide Login through Canvas Catalog and work through it at your own pace. The course consists of five modules that include exercises, quizzes, videos, and opportunities to ask specific questions of the Media Relations team. The course takes 2-5 hours to complete, depending on engagement with optional exercises.
To receive an enrolment link for the course, please email the Media Relations Specialist who supports your faculty.
We provide free, comprehensive media training designed to assist faculty and staff in becoming more effective in their interactions with print, radio, and broadcast reporters.
Contact us to request media training before your interview or book a group session for your unit.
When a reporter calls…
The UBC Media Relations website offers online resources and advice on speaking with the media for faculty and staff. This site covers areas such as:
- The case for talking to journalists
- Who are reporters?
- When a reporter calls
- Planning your interview strategy
- Ground rules
- Handling tough situations
- Who has editorial say?
The Office of Creative & Communications and UBC Media Relations are also available to help.
Electronic news service
UBC media relations offers several electronic news services for faculty and staff, including a daily news summary, UBC reports and news releases direct to your inbox.