Find guidelines and resources for using social media, including how to order UBC-approved social media avatars.
Visit the UBC Brand website for a social media toolkit:
- Best Practices Guide (outlines best practices that will help you succeed at managing and creating exceptional content for your UBC social media channels)
- Moderation Guidelines and Response Framework (Privacy, Negative Posts)
- Protocol: Discrimination Reporting via Social Media
- Personal or faculty use guidelines
Before getting started with social media, define your strategy. This includes defining objectives, identifying your target audience, ensuring availability of ongoing time and resources to manage social media, planning for content, and choosing the right social media channel.
Watch this training video from UBC before getting started.
Get your social channel on-brand by ordering your official UBC avatar.