An e-newsletter is a communications and marketing tool that is used to distribute company news, information and events to a large group of subscribers.
- A professional newsletter design
- Metrics about who is reading what stories or links in your newsletter
- Increased engagement with your stakeholders through regular communications
- Drives your target audience to your website
Communications provides support, including using the UBC templates, for the following two vendors. These vendors were selected because of both are readable in a variety email clients, provide subscriber list management tools, and provide a printable version option.
Campaigner, formerly Mailout, is the recommended vendor by University Counsel since as it is hosted in Canada and addresses FIPPA (Freedom of Information & Protection of Privacy Act) compliance concerns. It has been adopted by several units across UBC campus.
Costs: Contact Campaigner for pricing options.
Many people find MailChimp easy to use. Although it can be a less expensive option, it is hosted in the U.S.
Costs: Free to $525/month based on the number of subscribers. Pay as you go pricing plans are also available.
HTML newsletter templates are available to format e-newsletters with the UBC brand.
If you are interested in starting an e-newsletter for your unit:
- Plan your communication goals, audience and messages.
- Create an account directly with the vendor (Industry Mailout or MailChimp). Remember to ask for the UBC group rate (Industry Mailout).
- Contact Digital Communications to discuss your plan and for help using the UBC template.
Please note: there are minimum requirements and mandatory elements that must be adhered to. For more information, email Digital Communications.
Canadian Anti-Spam Legislation
The Canadian Anti-Spam Legislation (CASL) came into effect on July 1, 2014. CASL is intended to prevent unwanted commercial electronic messages (CEMs, e.g., spam) and it applies to a ‘commercial activity’ regardless of an expectation of profit.
There are essentially three requirements for sending CEMs under CASL: consent of the individual to send the message, identification of the sender and the sender’s purpose, and an available unsubscribe mechanism.
More information is available on the Office of the University Counsel website. If you have questions, email the Access and Privacy Manager.
Please ensure all e-newsletters are in compliance with CASL. There are severe penalties for non-compliance (up to $10 million).